The Team


Jennifer Smith

Founder And President

Jennifer specializes in Marketing and Communications for organizations ranging from Lotus Development Corporation to the United Way to S&P 500 player, Waters Technologies and has a twenty year tenure in Marketing Communications.

As Manager of Marketing Communications for the VICAM Group of Waters Technologies, Jennifer was responsible for all facets of VICAM’s worldwide communications program including public relations, advertising, photography, website/multimedia, corporate identity, channel marketing, tradeshows, and print media. During Jennifer’s tenure at VICAM, the Marketing department has experienced a combined eight-fold increase in leads/web hits on a yearly basis and a 200% increase in the number of cover editorials. 

Receiving the prestigious American Graphic Design award for excellence in communication and graphic design, bestowed by Merck, Ogilvy & Mather, and other nationally prominent judges, Jennifer’s creative abilities ushered in an award-winning era for VICAM. Around the world, trade editors recognized Jennifer as a known-quantity–renowned for her industry knowledge, superior targeted copy, and visually dramatic photography. Thus, Jennifer was always on editors’ short list to call when editorial opportunities arose, and VICAM benefitted through greater frequency and prime positioning of editorial placements that ensued. 

Jennifer served on the Communications Committee for the Massachusetts Biotech Council and is an active member of Public Relations Society of America, National Institute of Investor Relations, MITX, BIMA, MIT Enterprise Forum, Mass TLC, Boston Women Communicators, and the American Marketing Association. Jennifer serves on the Alumnae Board of Newton Country Day School and as part of the volunteer steering committee for the Inner-City Scholarship Fund begun by Fidelity’s Peter Lynch. She lives in the Metrowest Boston area and enjoys her hobbies of musical theater, interior design, speaking Spanish, and communing with her cat, Bialy.