The Team


Ellen Persio


Ellen is an award-winning copywriter with over twenty-five years of copywriting and copy editing experience. With past clients such as Parametric Technologies; Raytheon; S&P 500-player, Waters Technologies; and Interneuron Pharmaceuticals, she is an exceptionally agile writer with extensive experience in high-tech and biotech marketing communications. In addition, she rounds out that experience in numerous other fields such as legal, financial services, engineering, hospitals, manufacturing, and non-profits. Ellen’s wide breadth of copywriting experience ranges across a diverse cross-section of target audiences, and traditional and new media formats.Within the print space, she has written advertisements, direct mail, catalogs, corporate and product brochures, data sheets, public relations articles, and newsletters. In terms of online and Web 2.0 writing, Ellen has written for websites, social media, interactive learning and testing programs, as well as blogged extensively. Ellen balances her creativity and lively writing style with the substantive language skills needed to master the challenges of turning highly complex subject matter into engaging, informative copy and clear, compelling brand messaging. Ellen hold a Bachelor of Arts in English with a High Honors distinction from Hobart and William Smith Colleges as well as a Masters from the University of Chicago. Her interests include include various cultural pursuits and volunteer work, including literacy tutoring for non-native English speakers.