
PORTFOLIO
INDUSTRIES
-
VICAM
Calendar
For this agricultural biotech client's calendar, BlackSmith recommended that they use the underlying theme that art imitates life.
For them, their life means delivering safeguarded food quality using rapid food quality test kits. Thus, for this year's calendar,we chose to use art to spotlight the commodities for which VICAM tests .
The back of each calendar page treats you to varying commodity illustrations– wine to coffee; peanuts to pistachios; corn to rice, and more . . .
The hope is that you consider framing the art prints so that they will always remind you of the partnership you share to ensure food safety worldwide.
About the Technique
Utilizing a popular painting technique, gouache (pronounced gwash), BlackSmith hand-crafted illustrations draw inspiration from the great Masters. Cézanne, van Gough, and Picasso all used gouache on occasion.Whereas watercolors are transparent, gouache contains opaque chaulks, is layered on thickly, and produces a layered, vibrant end result.