Hammering Out Copy

Hammering Out Copy

Great Copy

“It follows that unless your headline sells your product, you have wasted 90 percent of your money…”
David Ogilvy

“[ ] hasn’t a chance. Because if the headline is poor, the copy will not be read. And copy that is not read does not sell goods.”
John Caples

“On the other hand, if the headline is a good one, it is a relatively simple matter to write the copy.”
John Caples

BlackSmith finds all three above quotes to be true about copy and the copy it create. We strive to be Ogilvy-esque at every turn. And we do so by realizing if it doesn’t sell, it doesn’t matter.