
Forging identities

“Again I entered my smithy to work and forge something from the noble
material of time past.“
Jean Froissart
“I don't believe in pessimism. If something doesn't come up the way
you want, forge ahead. If you think it's going to rain, it will.”
Clint
Eastwood
“Nothing splendid was ever created in cold blood. Heat is required
to forge anything. Every great accomplishment is the story of a flaming
heart.”
Arnold H. Glasgow
Froissant spoke of the noble material of time past when he spoke of forging identities. BlackSmith believes that an agency such as ours has to have copious knowledge of various subject matter in order to properly craft company’s identities. Perhaps that is why we have on board everyone from Religion majors to English majors to Art History majors.
Another believe of BlackSmith is that of positivism and optimism much as Clint Eastwood put it. When we look at your company we not only see it as it is today but as it could be in 5, 10, or 20 years. We believe in the realm of possibility—yours, ours, and the sum of what we make when we put our aspirations together.