BlackSmithCommunications™

Objective: To develop a logo for an international innovation consulting organization 

Context: The Joint Institute for Innovation Policy (JIIP) is a Brussels-based think tank funded by four renowned European research and technology organizations: NO in Holland, VTT in Finland, Joanneum Research in Austria and Tecnalia in Spain. The new organization's logo had to respect the roots of its parent organizations while also suggesting the work the JIIP would be doing towards improving technology assessment and forecasting, impact assessments, policy evaluation, design and monitoring 

Results: The outcomes are still pending