BlackSmithCommunications™

Objective: To create an online identity for the recruitment and consultancy company, UU Sourcing, which focuses on the wireless industry 

Context: The logo needed to combat several pervasive stereotypes maligning HR work in the wireless field as well as to convey, at a glance, the high tech, multidimensional focus of the organization. 

 Result: The company adopted this strategy for all its online media.